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The Best Drugstore Shampoo for Every Hair Type

Get luxurious locks for less.

By Brigitt Earley and Emma Sutton-Williams
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Want soft, smooth strands but don't want to pay salon prices? Experts say the best drugstore shampoo is just as effective as its pricier counterparts. Many salon shampoos have high-quality ingredients, which can be hard to compete with, as drugstore ingredients often use fillers. Cheaper ingredients will give the illusion of soft hair, but they don't penetrate. For instance, sulfates are cleaning agents that create a thick, soapy lather. Although sulfates are good for cleaning and make fun bubbles in the tub, they strip the hair's natural oils and irritate sensitive skin. Parabens are also good to avoid.

Our Top Picks

  • 1
    Thick & Full + Biotin & Collagen Shampoo

    Best Collagen Shampoo

    OGX Thick & Full + Biotin & Collagen Shampoo

    $8 at Walmart
    Read more
  • 2
    Murumuru Butter & Rose Blooming Color Shampoo

    Love Beauty and Planet Murumuru Butter & Rose Blooming Color Shampoo

    Read more
  • 3
    Shimmer Lights Shampoo

    Best Color Amplifier

    Clairol Shimmer Lights Shampoo

    Read more
  • 4
    Color Revitalize & Protection Shampoo

    Best Shampoo for Thin Hair

    TRESemmé Color Revitalize & Protection Shampoo

    Read more
  • 5
    Mega Shampoo


Although they increase shelf life, parabens can cause irritation to your scalp. So let's focus on what we want in our products, starting with jojoba oil (pronounced ho-ho-buh). It fights frizz while nourishing and hydrating your locks into shiny goddess strands. Another key ingredient to keep an eye on is collagen—yes, that stuff found in gelatin. Collagen strengthens your hair from the root and helps prevent split ends. Plus, it repairs damage and wards off hair thinning. Whether your hair is curly, color-treated, fine, or anything in between, here are our top affordable drugstore shampoo picks.

1
Best Collagen Shampoo

OGX Thick & Full + Biotin & Collagen Shampoo

Thick & Full + Biotin & Collagen Shampoo
1
Best Collagen Shampoo

OGX Thick & Full + Biotin & Collagen Shampoo

$8 at Walmart$11 at Ulta Beauty
Credit: OGX

This shampoo is a nutrient-rich formula infused with vitamin B7 biotin, collagen, and wheat protein, all of which help maintain your hair growth, leaving it thicker and healthier.

2

Love Beauty and Planet Murumuru Butter & Rose Blooming Color Shampoo

Murumuru Butter & Rose Blooming Color Shampoo
2

Love Beauty and Planet Murumuru Butter & Rose Blooming Color Shampoo

Now 24% Off
Credit: Love Beauty And Planet

This drugstore shampoo is a game changer, says Fred Connors, owner of FRED. salon. The sweet-smelling shampoo is great for all hair types, but is particularly suited for color-treated hair, since it's sulfate-free. It's also vegan, cruelty-free, and made with ethically sourced ingredients. "It's gentle on your hair, as well as the planet," says Connors.

3
Best Color Amplifier

Clairol Shimmer Lights Shampoo

Shimmer Lights Shampoo
3
Best Color Amplifier

Clairol Shimmer Lights Shampoo

Credit: Clairol Professional

Especially effective for blondes and those who embrace the gray, this one amplifies the color you want, while diminishing unwanted tones, says Norris. Use it once per week as an intensive treatment and follow it up with a high-quality hair mask. Otherwise, it can discolor and dry out hair.

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4
Best Shampoo for Thin Hair

TRESemmé Color Revitalize & Protection Shampoo

Color Revitalize & Protection Shampoo
4
Best Shampoo for Thin Hair

TRESemmé Color Revitalize & Protection Shampoo

Credit: TRESemmé

If you have thin hair but need to infuse dry strands with moisture, try this drugstore shampoo. "It adds moisture to the hair without weighing it down," says Angelo David, owner and creative director of the Angelo David Salon in NYC. As an added bonus, it smells great.

5

Aussie Mega Shampoo

Mega Shampoo
5

Aussie Mega Shampoo

Now 27% Off
Credit: Aussie

You'll love this drugstore shampoo if you have long, tangle-prone hair, says Wellman. The unique formula takes tangles out quickly and will leave hair smelling fresh.

6
Best Shampoo with Jojoba Oil

Herbal Essences Jojoba Oil Bio Renew Shampoo

Jojoba Oil Bio Renew Shampoo
6
Best Shampoo with Jojoba Oil

Herbal Essences Jojoba Oil Bio Renew Shampoo

Credit: Herbal Essences

Found: your natural shampoo infused with jojoba oil.
"It's EWG-verified, making it the perfect, safest choice for your hair," says celebrity stylist Bridget Brager. It effectively cleans and protects color-treated hair.

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7
Best for Dry Hair

Sun Bum Sun Bum Revitalizing Shampoo

Sun Bum Revitalizing Shampoo
7
Best for Dry Hair

Sun Bum Sun Bum Revitalizing Shampoo

Credit: Sun Bum

This shampoo is "exceptional for dry hair," says Fae Norris, a stylist at Neighborhood Salon. It has all-natural ingredients that revitalize and protect while delivering soft, delicious-smelling hair.

8
Best for Dandruff

Neutrogena Scalp Build-Up Therapeutic Shampoo

Scalp Build-Up Therapeutic Shampoo
8
Best for Dandruff

Neutrogena Scalp Build-Up Therapeutic Shampoo

Now 50% Off
Credit: Neutrogena

If you suffer from dandruff but also have an oil-prone scalp, try a salicylic acid shampoo once a week to dry up some of the excess oil and help remove dead skin, says Shainhouse. This formula, by Neutrogena, is a favorite because it helps clear dandruff without harsh preservatives or fragrances.

9

Carol's Daughter Black Vanilla Moisture & Shine Sulfate-Free Shampoo

Black Vanilla Moisture & Shine Sulfate-Free Shampoo
9

Carol's Daughter Black Vanilla Moisture & Shine Sulfate-Free Shampoo

Now 35% Off
Credit: Carol's Daughter

For anyone with dehydrated, color-treated, textured, curly, or coarse hair, this is a great option, says Savannah Fincher, hairstylist and corporate educator at Blo Blow Dry Bar. "Instead of harsh sulfates, this shampoo contains a gentle surfactant to cleanse without stripping the hair or scalp." It's also free from parabens, mineral oils, petroleum, and artificial coloring.

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10
Best Shampoo for Damaged Hair

L'Oréal Paris Elvive Color Vibrancy Protecting Shampoo

Elvive Color Vibrancy Protecting Shampoo
10
Best Shampoo for Damaged Hair

L'Oréal Paris Elvive Color Vibrancy Protecting Shampoo

Credit: L'Oreal Paris

This shampoo is a wonder product for color-treated or damaged hair, says Patrice Vinci, owner of Patrice Vinci Salon in Boston. "It works just as well as the professional L’Oréal line Kerastase, but for a quarter of the price, plus it holds color for up to 60 days."

11
Best for Curly Hair

OGX Anti-Breakage Keratin Oil Shampoo

Anti-Breakage Keratin Oil Shampoo
11
Best for Curly Hair

OGX Anti-Breakage Keratin Oil Shampoo

Credit: OGX

If you have curly or natural hair, try this moisturizing formula. It lathers well and gets through natural curly hair with ease, says celebrity stylist Alicia Henry. It locks in moisture, creates a beautiful shine, leaves hair soft to the touch, and smells amazing, she adds.

12
Best Dandruff Shampoo

Head & Shoulders Classic Clean Daily-Use Anti-Dandruff Shampoo

Classic Clean Daily-Use Anti-Dandruff Shampoo
12
Best Dandruff Shampoo

Head & Shoulders Classic Clean Daily-Use Anti-Dandruff Shampoo

Credit: Head & Shoulders

Head and Shoulders is the classic, tried-and-true dandruff shampoo, and for good reason. "The zinc pyrithione not only helps to kill the yeast but also helps to mop up some of the excess sebum, so that roots are less greasy, hair appears thicker and fuller, and there is less of a home for yeast to grow," says Tsippora Shainhouse, a board-certified dermatologist. If your hair is damaged or dry, choose the moisturizing version, or follow up with the matching conditioner, to hydrate strands.

Headshot of Brigitt Earley
Brigitt Earley
Contributing Writer

Brigitt is a writer, editor and craft stylist with nearly 15 years of experience. She specializes in lifestyle topics, including home, health, parenting, beauty, style, food, entertaining, travel and weddings. She has written for Glamour, People, Good Housekeeping, Women's Health, Real Simple, Martha Stewart, Apartment Therapy, The Spruce, and more.

Lettermark
Contributing Writer

Emma is a New York-based writer focused on beauty, lifestyle, and fashion. When she's not scribbling novel ideas (pun intended), she's off performing on Broadway and recording movie scores as a Juilliard-trained violinist. Her bylines have appeared in Rolling Stone, Parents, InStyle, The Everygirl, and well, you get the idea.

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