14 Best Purple Shampoos to Keep Blonde Hair Vibrant

This is a strong toning shampoo that maintains the color of lightened hair, says Bryant Anthony, a hairstylist at Salon Eva Michelle. It's also highly rated on Amazon, with nearly 42,000 five-star reviews. For the best results, Anthony says to use it as a maintenance shampoo once per week.

Green tea extract and UV absorbers protect against environmental aggressors that may cause brassiness. It also has rosehip oil, arginine, and keratin, which are slowly released to protect and nourish strands.

A powerful purple shampoo with enough pigment to correct brassy and yellow tones on icy blonde color, says celebrity stylist Rikki Gash. It's also a sulfate-free shampoo, making it a great choice for damaged or curly hair types that may find other formulas stripping.

Here's a drugstore pick that works just as well as pricier options, says Sara Clemente, a hairstylist at Warren Tricomi. "It will get the yellow out of your hair in just a few washes," she says.

An ultra-violet formula that counteracts harsh brassy tones on blonde, silver, and gray hair. It also helps to strengthen and repair damaged hair.

Cleveland likes this pick because it's suitable for natural and color-treated blonde hair, whether you have highlights or a full head of color. It fights brassiness while leaving your hair soft and smooth.

If your blonde strands are looking brassy and dull, this purple formula will revitalize your hair, says Kattia Solano, founder of Butterfly Studio Salon in NYC. It contains a brightening complex of lemon, ginger root, and chamomile extracts to encourage shiny and smoother-looking hair.

Even if you only have subtle blonde highlights, you'll still need a purple shampoo to help with maintenance. Meghan Foreman, hairstylist at Salon Eva Michelle, likes this formula because it's made from a blue base, so if you have blonde highlights on a brown base, it'll help tone both hues.

To reduce brassiness without dulling the brightness, try this violet-colored formula. "It’s designed to repair highlighted and color-processed hair and replace moisture, but it’s super lightweight and won’t weigh the hair down," says Trey Gillen, a stylist at Ceron Hair Studio.

This formula contains the perfect amount of pigment for natural blondes, says celebrity stylist Graham Nation of Ken Paves Salon. It won’t over-tone and make blonde hair gray.

Most purple shampoos just deposit color to be used as a toner, but this formula keeps brassiness at bay while nurturing the hair with hydrating hyaluronic acid and antioxidants, says Solano.

To cancel out yellow tones, Labrecque recommends using this shampoo, which is specially formulated for gray, white, or bleached hair, up to two times per week.

A plant-based vegan and gluten-free pick that gently preserves color and offers deep hydration to help repair color damage, says Solano.

If hair skews coarse and dry, try this purple shampoo, says Christine Dunbar, hairstylist at Salon Eva Michelle. "It helps to tone and brighten blondes without drying the hair."