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Get Gorgeous Red Hair with These At-Home Dyes

Ready for your fiery entrance? Here’s how to maintain salon-quality red hair without the cost of a pro.

By Emma Sutton-Williams
beautiful redhead womanpinterest icon
CoffeeAndMilk//Getty Images

Whether you've been blessed with naturally auburn-toned strands or have always wanted the vibrantly rich shades of hair idols like Amy Adams and Julianne Moore, these pro tips and product picks will help guide you to the right strawberry blonde, bright copper, or cherry cola tint for you.

First, if you've never colored your hair before, do note that "red is more of a commitment than other hair hues," says Tim Johnson, a haircolorist at The Yves Durif Salon at The Carlyle Hotel. Red hair dye molecules are large and don't penetrate hair quite as well, so they tend to rinse out and fade quickly—which means you'll need to dye it more often. A few maintenance steps will help: Wash your hair less frequently, Johnson suggests. When you do wash, rinse it with cool water, which may help close the hair's outer cuticle layer and seal in hair dye. He also recommends an at-home gloss or glaze once a month. Apply it in the shower to clean, damp hair, letting it sit for 15 minutes before rinsing.

Next, if your current haircolor is in the red family and you're looking to make it richer and shinier, change its tone, or cover gray hairs, then at-home hair dye is an easy and doable undertaking. If this will be a drastic color change or you have dark hair and want to try a lighter shade of red, the safest thing you can do is head to a pro colorist, at least for that first dye job—and then you can maintain it yourself after that. Either way, "I recommend doing a strand test [which means applying the dye to a small, hidden section of hair] first to test results before you apply it everywhere," Johnson says.

Now check out some of our favorite shades for redheads here:

1
To Boost Dark Reds

L'Oréal Paris Le Color Gloss One Step Toning Gloss

Le Color Gloss One Step Toning Gloss
1
To Boost Dark Reds

L'Oréal Paris Le Color Gloss One Step Toning Gloss

$11 at Walmart
Credit: L'Oréal Paris

Johnson recommends this gloss in auburn to revive a fading magenta, cherry, or garnet tone. Apply it once a month—or if you find that you want even more of a color boost, you can use it again in one week.

2
To Revitalize Strawberry Blonde Tones

Clairol Color Gloss Up

Color Gloss Up
2
To Revitalize Strawberry Blonde Tones

Clairol Color Gloss Up

Credit: walmart.com

Applying this semi-permanent gloss is a great way to keep your rosewood or pink lemonade tints vibrant for an additional month.

3
For a Bold Red That Lasts

Garnier Nutrisse Ultra Color

Nutrisse Ultra Color
3
For a Bold Red That Lasts

Garnier Nutrisse Ultra Color

Credit: Target.com

This permanent dye is made to stay bright for up to eight weeks and helps to keep strands healthy throughout the dye process with avocado, olive, and shea oils.

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4
For the Shiniest Tone

L'Oréal Paris Superior Preference

Superior Preference
4
For the Shiniest Tone

L'Oréal Paris Superior Preference

Now 32% Off
Credit: walmart.com

This permanent color leaves the glossiest finish and offers a wide range of red tones.

5
Best Red Dye for Textured Hair

Dark & Lovely Fade Resist Permanent Hair Color

Fade Resist Permanent Hair Color
5
Best Red Dye for Textured Hair

Dark & Lovely Fade Resist Permanent Hair Color

Credit: sallybeauty.com

Formulated for textured hair, this permanent dye provides an ultra-rich conditioning system to help keep strands soft.

6
Best for Newbies

Madison Reed Sardinia Red Hair Kit

Sardinia Red Hair Kit
6
Best for Newbies

Madison Reed Sardinia Red Hair Kit

Now 17% Off
Credit: madison-reed.com

If you can't go to a salon but would still appreciate some pro advice, meet Madison Reed. The brand offers a free consultation to help guide you to the right haircolor for you.

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7
Best Red Hair Dye for Dark Hair

L'Oréal Technique Excellence HiColor

Excellence HiColor
7
Best Red Hair Dye for Dark Hair

L'Oréal Technique Excellence HiColor

Credit: sallybeauty.com

Typically, if you want to change the color of dark brown or black hair, you have to lighten it with bleach first and then apply a dye. But this permanent formula does both steps at once, giving a brass-free, burgundy red result.

8
Best Red Dye for Gray Hair

Clairol Nice'n Easy

Nice'n Easy
8
Best Red Dye for Gray Hair

Clairol Nice'n Easy

Credit: walmart.com

This permanent haircolor formula covers even stubborn grays. It's created to give a blend of three tones and highlights, adding depth and movement.

9
Best Value

Revlon Colorsilk Beautiful Color

 Colorsilk Beautiful Color
9
Best Value

Revlon Colorsilk Beautiful Color

Credit: walmart.com

Infused with keratin (a protein to help strengthen hair), this is a bargain for multidimensional color that covers grays.

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10
Most Pro-Like Results

Zotos Professional AGEbeautiful Hair Color Starter Kit

AGEbeautiful Hair Color Starter Kit
10
Most Pro-Like Results

Zotos Professional AGEbeautiful Hair Color Starter Kit

Credit: Zotos Professional

Add this starter kit to your cart, then shop from one of 18 different red shades, which are known to provide results that closely mirror the swatches shown. Plus, the permanent formula is gentle but long-lasting.

Lettermark
Emma Sutton-Williams
Contributing Writer

Emma is a New York-based writer focused on beauty, lifestyle, and fashion. When she's not scribbling novel ideas (pun intended), she's off performing on Broadway and recording movie scores as a Juilliard-trained violinist. Her bylines have appeared in Rolling Stone, Parents, InStyle, The Everygirl, and well, you get the idea.

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